Attracting a new generation of Mayors.

For SimCity BuildIt, I worked across a broad mix of creative needs: UA campaigns, key art and illustrations, App Store visuals, and monthly live-ops update videos.

My role was to keep the visual world consistent, modern, and engaging while supporting the game’s ongoing content cycle. This meant developing clear art direction and delivering assets that balanced aesthetic quality with performance goals. Across each project, the focus was to create a cohesive visual identity for a long-running title while giving players a reason to stay connected to their city.