A new mode with major flair.

Golf Clash is a global powerhouse with 100M+ players, but is a live-service giant that hadn’t seen a major visual shake-up in years. So when EA introduced Road to Fame, the game’s first-ever single-player mode, the brief was simple: make it feel like the biggest update in Golf Clash history.

I led the creative development end-to-end, shaping a completely new visual and tonal identity for the game mode. With limited assets beyond in-game graphics, we introduced a mixed-media collage art direction that leaned into the game’s beloved eccentricity, amplifying the unpredictable VFX and playful weirdness that fans already adored.

This gave the franchise the energy boost it needed while establishing a fresh, ownable style for future content.