The most satisfying ad I’ve ever made.
As Creative Lead, I developed a performance-focused UA strategy that could clearly show which creative direction would drive the strongest results for PowerWash Simulator. The current ads relied on basic gameplay capture, so we knew there was room to create something more memorable and effective.
Working with motion designers and game-capture artists, I produced and choreographed multiple players within the game to create synchronised, hyper-satisfying sequences.
We explored two new creative directions: one that leaned into the game’s appeal as a relaxing escape for burnt-out players, and another that elevated pure gameplay by pairing precise visual rhythm with calming audio.
Client
Powerwash Simulator
Role
Creative Lead
Results
The refreshed creative outperformed expectations.
Compared to the control, ‘Soapy Symphony’ achieved:
42.3% higher conversion rate
13.5% lower cost per conversion
We proved that leaning into the game’s emotional benefit and visual rhythm could drive measurable results while still remaining true to the experience fans love.