It’s time to evolve.
We kicked off Clash Royale’s new ‘Evolution’ gameplay mechanic with a gut-busting launch trailer. Evolution happens fast in the Arena, where Barbarian takes a battering before discovering the power of Dark Elixir.
Client
Clash Royale, Supercell
Role
Creative Lead & Senior Art Director
“A complex, high-craft, high-impact animation from the very first second. Truly epic.”
Animation
It’s not often a creative can say they oversaw pretty much every kind of animation, in-house.
As the creative lead & art director, I worked closely with 2D frame-by-frame artists to bring our storyboards to life, and powered up the crucial evolution scenes.
Then, directing our 3D team, I oversaw the look and feel of the Arena, motion-capturing background characters for the crowd, and composing the evolution close-ups to contextualise gameplay.
Music production
We wrote our own lyrics for a customised track and created the theme tune that felt like pumped-up combo of Eye of the Tiger and death metal.
23M views
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#1 trending
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23M views 〰️ #1 trending 〰️
Results
The community received the trailer animation with glowing enthusiasm, clocking up 23M views, trending across various markets, and reviving Clash Royale’s download rate.
Comically, the players preferred our animation over the actual update itself.
We’ll take it.
